Michal Ann Strahilevitz

Publication Activity (10 Years)

Years Active: 2007-2007
Publications (10 Years): 0

Publications

Jan Ahrens, Michal Ann Strahilevitz
Can Companies Initiate Positive Word of Mouth? A Field Experiment Examining the Effects of Incentive Magnitude and Equity, and eReferral Mechanisms. PERSUASIVE (2007)