Customer engagement within multiple new media and broader business ecosystem - a holistic perspective.
Soe-Tsyr Daphne YuanSzu-Yu ChouWei-Cheng YangCheng-An WuChih-Teng HuangPublished in: Kybernetes (2017)
Keyphrases
- electronic commerce
- customer relationship management
- real world
- digital media
- business processes
- knowledge management
- neural network
- customer satisfaction
- data mining
- direct marketing
- customer behavior
- case study
- decision making
- business models
- customer service
- return on investment
- competitive environment
- strategic management