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Wei-Cheng Yang
Publication Activity (10 Years)
Years Active: 2017-2017
Publications (10 Years): 1
Top Topics
Customer Behavior
Direct Marketing
Strategic Management
Digital Media
Top Venues
Kybernetes
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Publications
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Soe-Tsyr Daphne Yuan
,
Szu-Yu Chou
,
Wei-Cheng Yang
,
Cheng-An Wu
,
Chih-Teng Huang
Customer engagement within multiple new media and broader business ecosystem - a holistic perspective.
Kybernetes
46 (6) (2017)