Examining factors affecting mobile commerce adoption of Chinese consumers.
Mark NgPublished in: Int. J. Electron. Bus. (2016)
Keyphrases
- mobile commerce
- factors affecting
- online shopping
- perceived usefulness
- electronic commerce
- mobile devices
- factors influencing
- mobile services
- mobile technologies
- mobile users
- key factors
- security requirements
- technology adoption
- innovation diffusion theory
- customer satisfaction
- learning environment
- mobile applications
- service providers
- information quality