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Can internet blogs be used as an effective advertising tool? The role of product blog type and brand awareness.

Chen-Hsun HoKuang-Hui ChiuHsin ChenAnastasia Papazafeiropoulou
Published in: J. Enterp. Inf. Manag. (2015)
Keyphrases
  • email
  • social media
  • online advertising
  • internet advertising
  • data mining
  • brand image
  • information retrieval
  • blog posts
  • blog search
  • social networks
  • life cycle
  • product information
  • blog entries
  • comparison shopping