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Chen-Hsun Ho
Publication Activity (10 Years)
Years Active: 2015-2015
Publications (10 Years): 0
Top Topics
Internet Advertising
Social Networks
Brand Image
Blog Search
Top Venues
J. Enterp. Inf. Manag.
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Publications
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Chen-Hsun Ho
,
Kuang-Hui Chiu
,
Hsin Chen
,
Anastasia Papazafeiropoulou
Can internet blogs be used as an effective advertising tool? The role of product blog type and brand awareness.
J. Enterp. Inf. Manag.
28 (3) (2015)