Chen-Hsun Ho

Publication Activity (10 Years)

Years Active: 2015-2015
Publications (10 Years): 0

Top Topics

Internet Advertising

Social Networks

Top Venues

J. Enterp. Inf. Manag.

Publications

Chen-Hsun Ho, Kuang-Hui Chiu, Hsin Chen, Anastasia Papazafeiropoulou
Can internet blogs be used as an effective advertising tool? The role of product blog type and brand awareness. J. Enterp. Inf. Manag. 28 (3) (2015)