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Real-Time Evaluation of E-mail Campaign Performance.

André BonfrerXavier Drèze
Published in: Mark. Sci. (2009)
Keyphrases
  • real time
  • email
  • spam filtering
  • low cost
  • high speed
  • control system
  • real world
  • website
  • machine learning
  • image processing
  • gold standard
  • comparative evaluation
  • high fidelity