Design and Development of Customer Relationship Management Recommendations by Clustering and Profiling of Customers Using RFM.
K. ManikandanNiveditha V. R.Sudha K.Magesh S.Radha RamMohan S.Published in: Int. J. e Collab. (2021)
Keyphrases
- customer relationship management
- customer segmentation
- relationship management
- data mining
- data mining methods
- data mining technology
- clustering analysis
- case study
- customer behavior
- design process
- marketing strategies
- customer retention
- customer churn
- support systems
- clustering method
- user interface
- clustering algorithm
- customer data
- customer base
- real world
- data mining applications
- decision support
- web services