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Narrative online advertising: identification and its effects on attitude toward a product.
Russell K. H. Ching
Pingsheng Tong
Jashen Chen
Hung-Yen Chen
Published in:
Internet Res. (2013)
Keyphrases
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online advertising
long tail
user behavior
behavioral targeting
user experience
online shopping
display advertising
sponsored search
advertising campaigns
life cycle
internet advertising
information retrieval
search advertising