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Pingsheng Tong
Publication Activity (10 Years)
Years Active: 2013-2013
Publications (10 Years): 0
Top Topics
User Behavior
Online Advertising
Long Tail
Behavioral Targeting
Top Venues
Internet Res.
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Publications
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Russell K. H. Ching
,
Pingsheng Tong
,
Jashen Chen
,
Hung-Yen Chen
Narrative online advertising: identification and its effects on attitude toward a product.
Internet Res.
23 (4) (2013)