The value of telecom subscribers and customer relationship management.
Maryam EskafiSeyyed Hossein HosseiniAtefe Mohammadzadeh YazdPublished in: Bus. Process. Manag. J. (2013)
Keyphrases
- customer relationship management
- relationship management
- marketing strategies
- data mining systems
- data mining
- data mining applications
- customer churn
- data mining technology
- competitive advantage
- customer segmentation
- call center
- decision making
- machine learning
- e learning
- clustering algorithm
- optimal solution
- information systems
- customer base
- databases