Customer's loyalty and perception of ISO 9001 in online banking.

Luc Honore Petnji Yaya Frederic Marimon Marti Casadesus

Published in: Ind. Manag. Data Syst. (2011)

Keyphrases

online banking
customer satisfaction
internet banking
electronic commerce
service quality
potential customers
online shopping
marketing strategies
customer loyalty
user satisfaction
customer relationship management
information systems
online auctions
competitive advantage