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Evaluating Electronic Customer Relationship Management Performance: Case Studies from Persian Automotive and Computer Industry.
Narges Safari
Fariba Safari
Karin Olesen
Fatemeh Shahmehr
Published in:
CoRR (2016)
Keyphrases
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customer relationship management
case study
relationship management
data mining applications
real world
data mining technology
marketing strategies
data mining systems
competitive advantage
customer churn
customer base
data mining
decision trees
business activities
distributed systems
call center