Optimized feature extraction and actionable knowledge discovery for Customer Relationship Management (CRM).
P. Senthil VadivuVasantha Kalyani DavidPublished in: CCSEIT (2012)
Keyphrases
- customer relationship management
- feature extraction
- actionable knowledge discovery
- domain driven
- data mining
- competitive advantage
- data mining applications
- relationship management
- marketing strategies
- data mining technology
- paradigm shift
- customer churn
- preprocessing
- data mining methodology
- pattern mining
- support vector machine svm
- customer segmentation
- customer retention
- association rule mining
- decision support
- data management
- metadata