Understanding Research Online Purchase Offline (ROPO) Behaviour of Indian Consumers.
Utkal KhandelwalSeemant Kumar YadavYogesh KumarPublished in: Int. J. Online Mark. (2020)
Keyphrases
- grocery shopping
- online retailers
- comparison shopping
- online stores
- real time
- online learning
- online shopping
- group buying
- product information
- electronic commerce
- online reviews
- online markets
- decision making
- internet shopping
- competitive advantage
- supply chain
- learning environment
- e learning
- purchasing behavior
- learning algorithm