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An Optimal Mechanism for Sponsored Search Auctions on the Web and Comparison With Other Mechanisms.

Dinesh GargY. Narahari
Published in: IEEE Trans Autom. Sci. Eng. (2009)
Keyphrases
  • sponsored search auctions
  • website
  • optimal solution
  • mechanism design
  • decision making
  • web documents
  • pareto optimal
  • information sources
  • user experience
  • web users
  • information access
  • optimal strategy