Product-IT Inclusive Enterprise Architecture Management: An Approach Based on Ecosystems, Customer Journey and Data-Driven Business Opportunities.
Julia KaidalovaKurt SandkuhlUlf SeigerrothPublished in: Complex Syst. Informatics Model. Q. (2021)
Keyphrases
- enterprise architecture
- customer base
- data driven
- business opportunities
- project management
- customer relationship management
- enterprise wide
- reference models
- business models
- service providers
- information systems
- customer behavior
- mobile services
- marketing strategies
- life cycle
- customer data
- information management
- customer satisfaction
- service oriented
- data management
- decision makers
- knowledge management
- database systems
- knowledge base
- e learning
- decision making
- database
- federal agencies
- service quality
- business process
- electronic commerce
- real world