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Understanding promotion framing effect on purchase intention of elderly mobile app consumers.
Peng Zhu
Ziwei Wang
Xiaotong Li
Ying-Hsang Liu
Xingzhen Zhu
Published in:
Electron. Commer. Res. Appl. (2020)
Keyphrases
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purchase intention
online shopping
product quality
mobile apps
online stores
virtual communities
survey data
mobile applications
customer satisfaction
process control
data model
quality control