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Exploring a customer engagement spillover effect on social media: the moderating role of customer conscientiousness.
Linda D. Hollebeek
Viktorija Kulikovskaja
Marco Hubert
Klaus G. Grunert
Published in:
Internet Res. (2023)
Keyphrases
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social media
electronic commerce
customer satisfaction
customer service
customer knowledge
social networks
call center
customer behavior
transactional data
information technology
consumer behavior
purchase behavior