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Klaus G. Grunert
Publication Activity (10 Years)
Years Active: 2023-2023
Publications (10 Years): 1
Top Topics
Social Media
Consumer Behavior
Transactional Data
Top Venues
Internet Res.
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Publications
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Linda D. Hollebeek
,
Viktorija Kulikovskaja
,
Marco Hubert
,
Klaus G. Grunert
Exploring a customer engagement spillover effect on social media: the moderating role of customer conscientiousness.
Internet Res.
33 (4) (2023)