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What drives customers' purchase behavior in a click-and-mortar retailing context: a value transfer perspective.
Ching-Hsuan Yeh
Hsin-Hui Lin
Yu-Ling Gau
Yi-Shun Wang
Published in:
J. Enterp. Inf. Manag. (2022)
Keyphrases
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purchase behavior
web search
knowledge transfer
search engine
contextual information
homeland security
viewpoint
context aware
service providers
context sensitive
customer satisfaction
customer preferences
sponsored search advertising