Yu-Ling Gau

Publication Activity (10 Years)

Years Active: 2022-2022
Publications (10 Years): 1

Top Topics

Sponsored Search Advertising

Purchase Behavior

Homeland Security

Customer Preferences

Top Venues

J. Enterp. Inf. Manag.

Publications

Ching-Hsuan Yeh, Hsin-Hui Lin, Yu-Ling Gau, Yi-Shun Wang
What drives customers' purchase behavior in a click-and-mortar retailing context: a value transfer perspective. J. Enterp. Inf. Manag. 35 (6) (2022)