Behavior Analysis of Customer Churn for a Customer Relationship System: An Empirical Case Study.
Li-Chen ChengChia-Chi WuChih-Yi ChenPublished in: J. Glob. Inf. Manag. (2019)
Keyphrases
- behavior analysis
- customer churn
- case study
- churn prediction
- customer relationship management
- retail banking
- customer base
- prediction model
- data mining technology
- behavior patterns
- anomaly detection
- surveillance system
- eye tracking data
- customer segmentation
- rule induction
- data mining
- electronic commerce
- credit risk
- queue length
- customer behavior
- data mining techniques
- random forest