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A study of the factors influencing the viewers' satisfaction and cognitive assimilation with livestreaming commerce broadcast in Hong Kong.
Mark Ng
Monica Law
Lubanski Lam
Celine Cui
Published in:
Electron. Commer. Res. (2023)
Keyphrases
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factors influencing
hong kong
factors affecting
grounded theory
higher education
primary school
electronic commerce
secondary school
technology acceptance
learning algorithm
learning styles
game based learning
information literacy