Exploring the determinants of viewers' loyalty toward beauty YouTubers: a parasocial interaction perspective.

Hsiu-Chia Ko Wen-Ning Wu

Published in: ICEMT (2017)

Keyphrases

service quality
human computer interaction
user interaction
customer satisfaction
decision trees
neural network
data mining
information systems
case study
viewpoint
user interface
multiresolution
information seeking
customer relationship management