Diffusion of Adoption of Facebook for Customer Relationship Management in Australia: An Exploratory Study.
Babak AbedinPublished in: J. Organ. End User Comput. (2016)
Keyphrases
- customer relationship management
- social media
- data mining technology
- competitive advantage
- social networking
- data mining
- online social networks
- relationship management
- social networks
- data mining systems
- innovation diffusion
- marketing strategies
- data mining applications
- information technology
- customer churn
- e government
- social networking sites
- critical success factors
- customer segmentation
- call center
- information systems
- social relationships
- case study
- databases
- data integration
- response time