PurTreeClust: A Clustering Algorithm for Customer Segmentation from Massive Customer Transaction Data.
Xiaojun ChenYixiang FangMin YangFeiping NieZhou ZhaoJoshua Zhexue HuangPublished in: IEEE Trans. Knowl. Data Eng. (2018)
Keyphrases
- customer segmentation
- transaction data
- clustering analysis
- data mining
- clustering algorithm
- credit card
- customer data
- data mining methods
- customer behavior
- data mining techniques
- association rules
- association rule mining
- itemsets
- data mining applications
- data analysis
- fuzzy clustering
- fraud detection
- cluster analysis
- web logs
- clustering method
- data clustering
- mining association rules
- outlier detection
- frequent itemsets
- k means
- customer relationship management
- data mining algorithms
- transactional data
- customer transactions
- knowledge discovery
- text mining
- data sets
- web search
- anomaly detection
- frequent patterns
- customer service
- behavior patterns
- apriori algorithm
- machine learning