The Use of Internet Sites by Smaller Companies in the Leisure Industry in the Netherlands.
G. John van der PijlPublished in: ENTER (2002)
Keyphrases
- online marketing
- high tech
- world wide
- financial services
- market share
- business activities
- website
- competitive market
- internet enabled
- leading edge
- tft lcd
- business information
- small businesses
- competitive advantage
- video sharing
- fastest growing
- case study
- resource based view
- market segments
- consumer products
- trading partners
- global economy
- competitive intelligence
- software industry
- marketing strategies
- content providers
- online advertising
- job search
- digital world
- information technology
- supply chain
- author biography
- data mining
- internet users