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The Persuasive Effect of Product Placements: Evidence From an Emerging Market.
Ravineet Kaur
Rakesh Kumar Sharma
Apurva Bakshi
Published in:
J. Media Psychol. Theor. Methods Appl. (2022)
Keyphrases
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market share
chinese stock market
empirical evidence
consumer products
customer demand
competitive market
market demand
neural network
data mining
decision making
information technology
stock market
product development
evidential reasoning
customer base
comparison shopping