Enhanced Customer Churn Prediction using Social Network Analysis.
Marwa N. Abd-AllahAkram SalahSamhaa R. El-BeltagyPublished in: DUBMOD@CIKM (2014)
Keyphrases
- social network analysis
- customer churn
- churn prediction
- prediction model
- social networks
- network analysis
- prediction accuracy
- complex networks
- key players
- web mining
- link prediction
- data mining technology
- data mining
- rule induction
- regression model
- fraud detection
- communication patterns
- random forest
- customer relationship management
- centrality measures
- neural network