Factors Affecting to Brand Equity: An Empirical Study in Vietnam Banking Sector.

Van Thuy Nguyen Thi Xuan Binh Ngo Thi Kim Phung Nguyen

Published in: ECONVN (2019)

Keyphrases

factors affecting
factors influencing
key factors
higher education
stock market
risk management
retail banking
perceived usefulness
neural network
data mining
genetic algorithm
mobile devices
financial institutions
customer churn