Factors affecting the use of social networks as a customer relationship management tool.
Mohammed T. NuseirAbdallah Al-ShawabkehEmma Louise LeibfriedPublished in: Int. J. Bus. Inf. Syst. (2021)
Keyphrases
- factors affecting
- customer relationship management
- social networks
- factors influencing
- competitive advantage
- key factors
- data mining systems
- data mining applications
- relationship management
- marketing strategies
- perceived usefulness
- data mining
- customer churn
- social networking
- social media
- data mining technology
- online social networks
- social network analysis
- call center
- data mining techniques
- fuzzy clustering