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Understanding the Effects of the Multidimensional Content of Streamers' Live Speech on Consumer Purchase Behavior in Livestreaming E-commerce: Empirical Evidence from TikTok.

Ting ChenJiang WuXi ChenHonghao DingJingxuan Cai
Published in: WHICEB (2) (2024)
Keyphrases
  • empirical evidence
  • purchase behavior
  • electronic markets
  • sponsored search advertising
  • electronic commerce
  • speech recognition
  • business models
  • social influence
  • multimedia
  • product information
  • social media