Honghao Ding

Publication Activity (10 Years)

Years Active: 2024-2024
Publications (10 Years): 1

Top Topics

Empirical Evidence

Purchase Behavior

Electronic Markets

Social Influence

Top Venues

Publications

Ting Chen, Jiang Wu, Xi Chen, Honghao Ding, Jingxuan Cai
Understanding the Effects of the Multidimensional Content of Streamers' Live Speech on Consumer Purchase Behavior in Livestreaming E-commerce: Empirical Evidence from TikTok. WHICEB (2) (2024)