"I Want to Go There Too!" Evaluating Social Media Influencer Marketing Effectiveness: A Case Study of Hokkaido's DMO.

Yi Xuan Ong Naoya Ito

Published in: ENTER (2019)

Keyphrases

social media
data sets
case study
decision making
website
long term
artificial intelligence
real time
social networks
web services
machine learning
big data
online social networks
social networking
test bed
social context
crisis management