Yi Xuan Ong

Publication Activity (10 Years)

Years Active: 2019-2019
Publications (10 Years): 1

Top Topics

Artificial Intelligence

Crisis Management

Top Venues

Publications

Yi Xuan Ong, Naoya Ito
"I Want to Go There Too!" Evaluating Social Media Influencer Marketing Effectiveness: A Case Study of Hokkaido's DMO. ENTER (2019)