Shopping and Word-of-Mouth Intentions on Social Media.
Patrick MikalefMichail N. GiannakosAdamantia G. PateliPublished in: J. Theor. Appl. Electron. Commer. Res. (2013)
Keyphrases
- social media
- social context
- social networks
- big data
- social interaction
- online shopping
- social networking
- shopping behavior
- social media data
- mental states
- user generated content
- real time
- intention recognition
- database
- data analysis
- crisis management
- social media sites
- real world events
- point of sale
- social media content