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Chatbots in the tourism industry: the effects of communication style and brand familiarity on social presence and brand attitude.
Charlotte van Hooijdonk
Published in:
UMAP (Adjunct Publication) (2021)
Keyphrases
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social presence
instant messaging
tourism industry
communication tools
positive effects
instructor immediacy
social interaction
computer mediated communication
computer mediated
cooperative
online learning
email
collaborative learning
information sharing
learning community
emotional intelligence