Antecedents of attitudes toward eWOM communication: differences across channels.
Yaniv GviliShalom LevyPublished in: Internet Res. (2016)
Keyphrases
- attitudes toward
- statistically significant
- electronic word of mouth
- dependent variables
- computer technology
- high school
- gender differences
- college students
- learning styles
- control group
- computer assisted language learning
- perceived usefulness
- information systems
- instant messaging
- quantitative data
- statistical tests
- computer assisted instruction
- academic achievement
- positive attitude
- student attitudes