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The Bounded Rationality Bias in Managerial Valuation of Real Options: Theory and Evidence from IT Projects.
Amrit Tiwana
Jijie Wang
Mark Keil
Punit Ahluwalia
Published in:
Decis. Sci. (2007)
Keyphrases
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bounded rationality
real option
decision making
decision makers
pricing model
life cycle
case study
data mining
power plant
intelligent agents
computational intelligence
rational agents
user interface
software engineering
intelligent systems
imperfect information