The causal relationship between risk and trust in the online marketplace: A bidirectional perspective.
Gimun KimHoonyoung KooPublished in: Comput. Hum. Behav. (2016)
Keyphrases
- online marketplaces
- online learning
- website design
- perceived risk
- risk management
- viewpoint
- risk assessment
- causal relationships
- high risk
- online auctions
- online markets
- decision making
- trust model
- cross cultural
- social capital
- online environment
- causal networks
- virtual communities
- feedback mechanisms
- online retailers