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Hoonyoung Koo
Publication Activity (10 Years)
Years Active: 2013-2016
Publications (10 Years): 2
Top Topics
Diffusion Model
Causal Relationships
Online Marketplaces
Cross Cultural
Top Venues
Ind. Manag. Data Syst.
Comput. Hum. Behav.
Eur. J. Oper. Res.
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Publications
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Gimun Kim
,
Hoonyoung Koo
The causal relationship between risk and trust in the online marketplace: A bidirectional perspective.
Comput. Hum. Behav.
55 (2016)
Jungsik Hong
,
Hoonyoung Koo
,
Taegu Kim
Easy, reliable method for mid-term demand forecasting based on the Bass model: A hybrid approach of NLS and OLS.
Eur. J. Oper. Res.
248 (2) (2016)
Taegu Kim
,
Jungsik Hong
,
Hoonyoung Koo
Forecasting diffusion of innovative technology at pre-launch: A survey-based method.
Ind. Manag. Data Syst.
113 (6) (2013)