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Shiny happy people buying: the role of emotions on personalized e-shopping.

Ilias O. PappasPanos E. KourouthanassisMichail N. GiannakosVassilios Chrissikopoulos
Published in: Electron. Mark. (2014)
Keyphrases
  • online shopping
  • personalized recommendation
  • functional roles
  • years ago
  • e learning
  • mobile devices
  • social networks
  • user modeling
  • emotional state
  • user oriented