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The moderating effect of blogger social influence and the reader's experience on loyalty toward the blogger.
Beñat Urrutikoetxea Arrieta
Ana Isabel Polo Peña
Cinta Martínez Medina
Published in:
Online Inf. Rev. (2019)
Keyphrases
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social influence
social interaction
technology acceptance
social networks
blog entries
online communities
social relationships
network structure
social media
service quality
social psychology
independent variables
user preferences
social relations
behavioral intention