Beñat Urrutikoetxea Arrieta

Publication Activity (10 Years)

Years Active: 2019-2019
Publications (10 Years): 1

Top Topics

User Preferences

Independent Variables

Social Influence

Behavioral Intention

Top Venues

Online Inf. Rev.

Publications

Beñat Urrutikoetxea Arrieta, Ana Isabel Polo Peña, Cinta Martínez Medina
The moderating effect of blogger social influence and the reader's experience on loyalty toward the blogger. Online Inf. Rev. 43 (3) (2019)