Fuzzy rule based cluster analysis to segment consumers' preferences to eco and non-eco friendly products.
Sanjukta GhoshDoan Van ThangSuresh Chandra SatapathySachi Nandan MohantyPublished in: Int. J. Knowl. Based Intell. Eng. Syst. (2020)
Keyphrases
- cluster analysis
- categorical data
- clustering algorithm
- factor analysis
- data clustering
- clustering method
- clustering analysis
- data mining
- k means
- cluster validity
- unsupervised learning
- product information
- correlation analysis
- neural gas
- data mining techniques
- data analysis
- hierarchical latent class models
- fuzzy clustering
- database
- consumer reviews
- purchasing behavior
- probabilistic model
- latent class models
- databases