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Incorporating Social Presence in the Design of the Anthropomorphic Interface of Recommendation Agents: Insights from an fMRI Study.
Izak Benbasat
Angelika Dimoka
Paul A. Pavlou
Lingyun Qiu
Published in:
ICIS (2010)
Keyphrases
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social presence
user interface
multi agent
data analysis
computer mediated
collaborative learning
deeper understanding
social media
design process
social interaction