Login / Signup

How do TV promotions affect buying conduct of female: A study conducted in (Lahore) Pakistan.

Muhammad Hasnain Abbas NaqviJiang YushiMishal Hasnain NaqviMalik Muneeb Abid
Published in: SKIMA (2016)
Keyphrases
  • experimental study
  • theoretical framework
  • databases
  • decision trees
  • multi agent systems
  • artificial neural networks
  • statistical analysis