Understanding the Impacts of Perceived Consumer Online Reviews on Consumer Purchase Intention.
Mengwei LiuMing ZhouPublished in: WHICEB (2012)
Keyphrases
- purchase intention
- online reviews
- electronic word of mouth
- online shopping
- online consumer reviews
- online stores
- product quality
- virtual communities
- survey data
- sentiment analysis
- positive or negative
- opinion mining
- service quality
- electronic commerce
- website
- quality control
- sentiment classification
- customer satisfaction
- information retrieval
- social network sites