Consumer engagement in social media brand communities: A literature review.
Zélia Raposo SantosChristy M. K. CheungPedro Simões CoelhoPaulo RitaPublished in: Int. J. Inf. Manag. (2022)
Keyphrases
- literature review
- social media
- social networks
- social media streams
- brand image
- online communities
- online social
- case study
- user generated content
- social networking sites
- fuzzy theory
- information systems development
- design science
- learning environment
- social network analysis
- social media content
- social context
- public libraries
- social media data
- virtual communities
- knowledge sharing
- community detection
- purchase intention
- social networking
- electronic commerce
- social relationships
- community structure
- online shopping
- current issues
- higher education institutions
- online social networks
- data sets
- learning community